simplicity
emerges from deep understanding
Powered by AI, driven by clarity—I combine strategy, systems thinking, and human insight to turn complexity into scalable solutions. From messy problems to clear outcomes: Design that works because it listens
Sr Product Designer · Strategic UX · AI-Driven Innovation · Design Thinking Expert
Case studies
Every interface hides a story of decisions, trade-offs, and transformation. In these case studies, you’ll see how I lead UX initiatives that connect user needs, business strategy, and emerging tech.
Pet projects
I use side projects to explore bold ideas, test new technologies, and solve real problems through design. These case studies show how a empathy can turn simple concepts into powerful experiences.
Jitsi UI redesign
From fear to flow: redesign for user confidence.
Many users avoided key features out of fear of “breaking something.” I redesigned Jitsi’s UI to boost clarity and confidence—empowering users to complete every task with ease.
Meerkapp
Peace of mind, without even touching your phone.
Designed to connect you with your trusted contacts in key moments, Meerkapp activates based on location and time—so you feel safe, without doing a thing.
Teduka
A fast and human solution for a global crisis
Teduka connected teachers around the world during the pandemic—enabling peer mentorship and emotional support through a simple, frictionless 1-on-1 experience.
Videos & Insights
From design challenges to strategic thinking, these videos reflect my approach to problem-solving, systems, and communication in UX.
Design challenge in 4 days
Talks in Spanish
Here are some talks where I explore heuristics, collaboration, and design leadership.